News 2015 Homeless World Cup reaches 78 million people

During the tournament, the media team facilitated broadcast and print coverage in 48 markets around the world, including leading satellite and free-to-air news, sports, and entertainment channels.

The Museumplein venue hosted Dan Walker’s Afternoon Edition on BBC Five Live, as well as crews from BT Sport, beIN Sports, and Reuters. Latin American broadcaster Claro Sports syndicated the Homeless World Cup live coverage onto their channels and regularly promoted match highlights to their customers.

The 2015 Homeless World Cup in Amsterdam resulted in:

  • 4,396,500 people engaging with online content
  • 78,300,000 total people reached
  • 160,000,000 content impressions on social media